It seems Dice's new game Battlefield 3 is looking to go head to head against the gaming industries top selling franchise Call of Duty, today at the Ad Age Digital Conference in New York City EA's CEO John Riccitiello announced that Battlefield is looking to take on Call of Duty in a skirmish and we can expect a large advertising campaign for both games. There is estimated to be several hundred million dollars to be put towards the advertising that is to come.
Battlefield 3 is looking to raise the bar this time around with the new Dice Engine 2 which has some of the most jaw dropping graphics I have ever seen. At the same time somehow bringing in more realistic and frequent collateral damage than that seen in Bad Company 1 and 2! I have some high hopes for these games and look forward to seeing which one comes out on top but as awesome as their new engine is Dice has much to aspire too.
Check out the Gameplay footage released by Dice showing off the new engine - note this is played on PC so the graphics are something to be in awe about however I don't speculate them looking this beautiful if you are a console gamer.
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